Social Media Optimization (SMO) refers to the design of online content that is likely to be shared through social networks. Social media is more art than custom science, because it can be difficult to come up with a consistent formula to make shareable content. Social media optimization is becoming important because social sharing is increasingly integrated into search results. Generally speaking, social media optimization involves making sharing of content and adding social sharing tools easier. Successful sites have found that the title of a piece of content is an important key to be committed to seeing the user. After this, the strength of the first paragraph affects how much is read by these users.