Social Media Marketing

The use of social media platforms and websites to promote a product or service is termed as Social Media Marketing. Although e-marketing and digital marketing in education is still prominent, social media marketing is becoming more popular for both businessmen and researchers.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success and engagement of advertising campaigns. Various companies address their stakeholders through this platform. Current and potential customers, current and potential employees, journalists, bloggers and the general public are included within Social Media Marketing. In a Tactical level, Social media marketing Requires the establishment of a Promotion Effort, Management, Extent and Institution of a Business's desired social media "culture" and "tone".